What is MUJI? MUJI, originally founded in Japan in 1980, offers a wide variety of good quality products including household goods, apparel and food. Mujirushi Ryohin, MUJI in Japanese, translates as “no-brand quality goods.” MUJI is based on three core principles, which remain unchanged to this day: 1. Selection of materials 2. Streamlining of processes 3. Simplification of packages MUJI's products, born from an extremely rational manufacturing process, are succinct, but they are not in the mini